Most people focus on tactics. I help you focus on strategy.
Tactics are what you do in the moment. Strategy is how you set things up—so the right move happens by default.
Want to eat better? A tactical move is tracking your calories. A strategic move is not going grocery shopping when you’re hungry. Because hunger hijacks judgment. You end up buying what looks good—not what’s good for you.
Strategy helps you eliminate the painful trade-offs most people face. Without it, making progress means forcing yourself to choose between what you want and what you “should” do.
When we design the right system, you don’t have to rely on willpower. You’re not fighting yourself anymore. You’re just moving forward.
That’s how I coach. We zoom out. We adjust the structure, not just your effort. And the result is calm, confident, sustainable progress.